Lately I’ve been sketching out an article for a Christian investors’ group. So far the idea looks like this:
What’s the story? How can you find and assess a company’s story about what it does – and what does the nature of that story have to do with the level and quality of its employees’ (and other constituents’) engagement and buy-in, and the way they treat others as they work?
In short, does the company tell a convincing, inspiring, flourishing-centric story about what they are contributing to the world? Or is it something less than that? And does it back up the story with consistent actions?
In this article, I would propose a sort of Maslow’s hierarchy of narratives – from least flourishing-focused (that is, engaging and inspiring) to most. This hierarchy would look something like this: